Bio

Who dat?

If you don't know Business, you don't know the hip hop underground of New York. 

Business is the super high energy performer who performed over150 shows in Brooklyn, Harlem, Lower Manhattan, the Bronx, Queens, East New York, Coney Island, New Jersey, Bridgeport CT, Atlantic City, Atlanta GA, 

Represented by Takeover Republic

EP "Standing On Business" out now, 2026

Brooklyn Unity Fest main stage 2026 and performing for Scar Lip after show
Castis' and DWI's DGE Radio show, 2026
Studio Sessions concerts for A&Rs with Steph G and King Beamo
Performing with Bobby Shmurda and opening for Skillibeng, Turks & Caicos festival 2026
Own showcase hosted by DJ Drewski and DJ Self, Billboard Baby, Paris Bryant
Times Square jeep top concert, 2025
DJ Drewski podcast interview Aug 2025

Hip Hop Is Back Vol. 1 Mixtape by DJ Self from Power105.1
Opening for Sleepy Hallow and Sheff G in NJ and CT, 2025
Opening for Jadakiss & The Lox, sold-out, 2400 people Clairmont NJ, 2024

What's that sound?

Hard, high-energy eclectic Hip Hop with a New York sound.

Inspiration is from all times and all places: Cash Cobain, Pop Smoke, Bus, Travis Scott, Kanye, Kendrick, but also Missy Elliott, Public Enemy and Beastie Boys. Producers: Mike Dean, Rick Rubin, Kenny Beats, RiotUSA, Swizz Beats.

Where from?

Business aka Businessman aka Boss Man aka Kevin Gray is based in East Harlem, New York City. Originally from Amsterdam (the accent) moved in 2022, never looked back.

Producer

Business is 100% produced by Business. 

All beats are originals, all parts are played live, all sounds are hand made, including most drum sounds. Modular synth galore. 

More winner exposure

Won slot on SXSW in Austin, TX

Won 3rd prize with Gem Gallardo's The Pit during the taping of the New Ferrari Music Video.

Won 1st prize on the Culture Weekend in Brooklyn

Won Fly Me Out competition in Queens within the same week

Quality Control DJ East Coast Tour Winner's Flnale in Atlanta, GA.

Performed SOBs, TrappersOnly 15+ times, Daze Summit, 5+ times 

Appeared on a 2-hour interview special with Jonny Fastlane on Radio Free Brooklyn

Piece in Living Icon Magazine. and Indleflex Music Magazine. 

Fashion Week Brooklyn (twice!) and 

Memorable shows in Nuyorican Poets Café, learning song on the spot to jazz musicians.

Where at?

Songs & Videos: https://businessman.nyc

IG: @business_nyc

Spotify Artist Page: Business NYC

Tidal Artist Page: Business NYC

Apple Music Artist Page: Business NYC